10 Tips to Increase Mother’s Day Profits for Flower Shops
- Annie Zhang
- Apr 7
- 5 min read
Updated: Apr 10
Every year, I see the same pattern: about two weeks before Mother’s Day, flower shops across the country are slammed with last-minute orders, chaotic prep work, and a staff on the brink of burnout. Sound familiar?
Mother’s Day is one of the biggest gifting events of the year—second only to Christmas in terms of floral sales. In 2024, Americans spent a whopping $35.7 billion on Mother’s Day gifts, with flowers consistently topping the list. But here's the kicker: profits don’t just follow sales—they follow smart planning.
Over the years, working with hundreds of flower shop owners and chains around the world, I’ve learned a few things that can take your Mother’s Day from "survive" to "thrive." Whether you're running a boutique floral studio or managing multiple locations, here are 10 battle-tested strategies that can help maximize your profits—with a special edge you may not be using yet: preserved flower gifts.
Index:
1. Start Early and Strategically
A last-minute scramble might work for dinner reservations, but for flower shops? It’s a disaster waiting to happen. Ideally, you want to begin teasing your Mother’s Day offerings at least 3-4 weeks in advance. Why? Because early shoppers are usually high-intent buyers. They’re not just browsing—they're planning. Give them a reason to lock in their order early with a limited-time pre-sale, early-bird discounts, or exclusive bundles.
We’ve seen that shops that start early grab more repeat customers and pre-orders, and the workload gets spaced out—your designers aren’t pulling all-nighters, and your delivery team isn’t melting down.
Pro Tip: Include preserved flower boxes in your early offerings. They’re easy to stock ahead of time (they won’t wilt!) and they help spread out your operational load.
2. Upgrade Your Product Mix—Go Beyond the Bouquet
Fresh bouquets are lovely, but let’s face it—they’re high-maintenance, both for you and the customer. Preserved flowers, on the other hand, offer something truly special: zero maintenance, zero waste, and a shelf life that lasts for years.
At Sweetie-Gifts, our preserved flower boxes are made from real flowers and available in customizable designs. You don’t even need to arrange them—they’re ready to sell, beautifully packaged, and shelf-stable for months (even years).
And don’t stop at flowers. Bundle in:
- Candles
- Local chocolates
- Spa items
We’ve helped our partners develop gift-ready preserved flower arrangements, jewelry boxes with embedded roses, and even customizable preserved flower bundles that don’t require any refrigeration or daily upkeep. You can pair them with chocolates, candles, or wine to create multi-tier gift sets that increase your average order value without adding stress to your staff.
3. Price for Everyone—And Make It Easy to Choose
Customers don’t want to scroll through 30 options—they want to feel confident, fast. That’s why we suggest you offer three clear price tiers: Budget-Friendly, Mid-Range, and Luxe.
Preserved flower gifts make this easy. With clear pricing based on the number of blooms or size of the box, customers can quickly pick a gift that fits their wallet and their heart.
4. Create a Signature “Mother’s Day Collection”
Generic doesn’t sell in May. You need wow. Think limited edition. Think Instagram-worthy. Think emotional.
Curate a collection that captures the sentiment of the season. Build themed collections that speak to different relationships—Mom, Grandma, Wife, “Like a Mom,” etc. Use soft pastels, delicate textures, and if you want to really stand out?
🌸 Try preserved flower arrangements. They last for years, need no care, and are a fantastic choice for customers who want something that feels luxurious and enduring.
At Sweetie-Gifts, we help clients create Mother's Day-exclusive preserved flower gifts with engraved messages, pastel tones, or even embedded photo frames. These unique touches give your store something that chain competitors can't replicate—and moms won’t forget.
5. Run a Targeted Rewards Program
This one’s a no-brainer. Give customers a reason to choose you—and come back.
Offer free shipping on select Mother's Day items (90% of consumers say it’s a deal-breaker).
Use percentage discounts to drive larger orders—think “25% off orders over $100.”
Run giveaways using preserved flowers or soap flowers—these are low-cost, high-appeal items that can be customized with your brand, acting as long-term ambassadors for your shop.
6. Laser Focus Your Marketing on Key Demographics
Did you know the 35–44 age group spends the most on Mother's Day—averaging over $380 per person?
Use your ad budget to target them with specific messaging:
“For the wife who’s done it all”
“A gift Grandma will love and remember”
Also remind shoppers that Mom isn’t the only one they can gift. Marketing for “sisters,” “step-moms,” and “aunts” opens up whole new sales categories.
7. Streamline Your Operations and Inventory
Design bouquets with generic names like "Spring Mix" or "Country Garden" to allow for flexible substitution of flowers based on current stock and pricing. This strategy helps maintain consistent quality while safeguarding profit margins against supply chain disruptions and price fluctuations.
Additionally, implementing inventory management systems that provide real-time visibility into stock levels can enable proactive adjustments to marketing and sales strategies, ensuring optimal inventory control and customer satisfaction.
💡 And preserved flowers? They’re inventory gold. No need to worry about them dying before sale. No water. No waste. Just easy-to-manage shelf stock ready for display or shipping.
8. Add a Subscription Option (It’s Trending!)
What if you could turn a one-time Mother’s Day gift into monthly revenue? Flower subscriptions are growing fast, and preserved flowers are perfect for this model. They hold their beauty for months, making them a lovely complement to fresh monthly refills or rotating decorative boxes.
We’ve helped clients launch Mother’s Day subscription bundles with one larger preserved flower gift for the holiday, followed by smaller tokens throughout the year. Think “a little love every month.”
9. Engage Your Community with a Workshop or Event
Mother’s Day isn’t just about the gift—it’s about the experience. Host a DIY flower arrangement workshop in-store or online. These events drive traffic, create memorable brand moments, and generate user-generated content for your social channels.
Plus, preserved flowers are easy to work with and don’t require any refrigeration, so setup is a breeze.
10. Leverage Influencers & Give Back
Customers love supporting brands that give back. Try this:
Partner with local influencers to show off your Mother’s Day offerings. Send them a preserved flower gift to review—they’re photogenic, sustainable, and last longer than a fresh bouquet, making them perfect for content creation.
co-brand with local artisans—a wine shop, a skincare brand, or a bakery—to create bundled gift sets that benefit everyone involved.
Run a charity drive, like donating a portion of each bouquet sale to a local women’s shelter or community group.
Offer a free mini soap flower or preserved rose with each donation-based purchase. It’s a small gesture that feels huge.
Final Thought: Work Smarter, Not Harder
I’ve walked the flower markets in California, New York, and everywhere in between. I’ve seen the behind-the-scenes hustle in our Yiwu and Yunnan factories. And I know this: the florists who thrive during Mother’s Day don’t just sell more—they sell smarter.
Preserved flowers are a secret weapon. They extend your sales window, reduce operational headaches, increase perceived value, and make your brand unforgettable.
If you’d like to explore how Sweetie-Gifts can support your Mother’s Day sales—whether through bulk preserved flower gift boxes, branded giveaways, or custom packaging—just drop us a line at sales@sweetie-group.com. I’m always happy to talk flowers, business, and creative ways to grow.
Warmly Regards,
Annie Zhang
CEO, Sweetie-Group
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